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Powermat launched its first line of wireless chargers for phones, games, music players and other popular electronic devices. The Powermat system pairs an ultra-thin mat with a sleek receiver that attaches to each device, enabling users to simply drop and charge. The magnetic induction and Powermat’s proprietary technology together deliver the fastest and most efficient wireless charging option for up to three devices from one power source.

Custom receivers are available for the iPhone, iPod, Nintendo and Blackberry devices. These and other devices may be charged using the convenient Powercube, a universal receiver that will charge hundreds of devices.

Look for the Powermat at Best Buy and Target for a suggested retail price of $99.99 for the mat with Powercube and $29.99 – $39.99 for the custom receivers.

PRESS RELEASE

Powermat Launches Wireless Energy to Consumers Nationwide

Wireless Charging System Changes the Way Consumers Charge their Personal Devices

COMMERCE TOWNSHIP, Mich., Oct. 7 — The unsightliness and hassle of wires and chargers have been relegated to the past as Powermat today launches its first line of wireless chargers. With real-time wireless charging for phones, games, music players and other popular electronic devices, Powermat allows users to wirelessly charge multiple devices simultaneously, charging as fast as or faster than the device’s charger. The company’s charging solution allows consumers to be more connected to their devices by creating a more enjoyable, faster and simpler experience. Whether at home, in the office or in a hotel room, Powermat enables a convenient, easy, speedy, and clutter-free lifestyle.

The Powermat system pairs an ultra-thin mat with a sleek receiver that attaches to each device, enabling users to simply drop and charge. Custom receivers are available for the iPhone, iPod, Nintendo and Blackberry devices. These and other devices may be charged using the convenient Powercube, a universal receiver that will charge hundreds of devices.

The technology is a pairing of magnetic induction and Powermat’s proprietary technology together delivering the fastest and most efficient wireless charging. By charging up to three devices from only one power source, Powermat provides consumers with an energy efficient option to traditional chargers. The system also initiates an “electronic conversation” between the mat and devices placed on the Powermat surface to ensure the optimum level of power is sent, and includes an auto-termination feature, which stops charging a device once it is fully charged to not only save energy but also protect the device.

“Powermat has officially eliminated ‘cord fatigue’ for personal device users with a faster, easy-to-use, stylish and convenient system, de-cluttering your home or office,” explains Ron Ferber, President of Powermat. “Our mat is like a refrigerator…you plug in one fridge to store many food items. You plug in one mat to power many devices.”

Powermat Product Lines

Powermat Mats: Charge multiple devices at one time, while replacing the tangled wires with one sleek and manageable cord.

• Powermat Portable: The traveler or the professional on the go can streamline their suitcase and travel without wires with the Powermat Portable. Folding up to measure less than 10cm x 10cm x 3.5cm, this mat makes it seamless to transition from the hotel room to the boardroom.
• Home & Office: Whether you are the mom who is trying to remain organized and is responsible for the family’s devices, or the teenager who always has the latest and coolest handheld gadget, the Home & Office mat makes it seamless to drop and charge up to three devices without missing a text.

Extensive Range: Receivers enable devices to wirelessly charge with any Powermat mat.

• Apple Case Receivers: Cover the iPhone 3G and iPod Touch (2nd gen) with a sleek protective case, while allowing micro USB access for sync. iPhone 3GS coming in November.
• Blackberry Battery Door Receivers: Replace the battery door on the back of the Blackberry Curve 8300 Series, Blackberry Curve 8900 Series, Blackberry Bold and Blackberry Pearl 8110+ Series for an ultra slim profile. Blackberry Tour coming in November.
• iPod Dock Receiver: Available for all docking iPods and iPhones, allowing convenient access to your device.
• Nintendo DS Back Panel Receivers : Available for the Nintendo DSi and DS Lite.
• Universal Powercube Receiver: Comes standard with each mat includes 8 unique tips, including mini and micro USB, and is compatible with most popular handheld devices.

Lifestyle Benefit

Consumers can now change the way they charge - tangled wires, multiple adaptors and ugly brick chargers are in the past. Powermat not only changes the way you charge, it changes how you think about your electronic devices, whether you are the:

• Tech Junkie who foregoes buying new socks for the newest iPhone;
• Consummate Traveler who’s constantly struggling to keep their PDA powered for the next conference call, e-mail or stock ticker;
• Busy Mom who is responsible for keeping the whole family organized and clutter free or the;
• Teen/Tween who is always carrying the latest Nintendo handheld or the coolest MP3 player.

Powermat is available at Best Buy and Target retailers nationwide, for a suggested retail price of $99.99 for mats (including the Powercube) and $29.99 – $39.99 for receivers.

About Powermat

Powermat is a complete solution for simultaneously delivering real time, wireless charging to multiple electronics including iPods, iPhones, Blackberrys, other mobile phones, GPS, handheld games and laptops. Powermat technology can be miniaturized to a level where it can be embedded into devices, walls and tabletop surfaces. Its innovative technology is fast, efficient, safe and revolutionizes the way consumers charge and power. For more information, please go to www.powermat.com.

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Trevor Current Electronics, News Blackberry, iPhone, Nintendo DS, PowerMat

The American Society of Media Photographers (ASMP) announced its popular “Find A Photographer” service is now available directly on the iPhone. The FAP app allows users to search for an ASMP photographer anywhere in the US and in many foreign countries, by location and by specialty. They also have the ability to view samples of the photographers work right on the phone.  The FAP app can be downloaded for free from the iTunes Store.

PRESS RELEASE

ASMP Goes Live with New iPhone App

PHILADELPHIA–Finding a professional photographer is now just a screen tap away! The American Society of Media Photographers (ASMP) has announced its popular Find A Photographer (FAP) service is now available directly from Apple’s iPhone. The FAP app, which can be downloaded free from Apple’s App Store, allows users to search for an ASMP photographer anywhere in the United States and in many foreign countries directly from their iPhones.

Find a Photographer offers complete information on thousands of ASMP Member photographers. According to ASMP Executive Director Eugene Mopsik, “FAP is the most convenient way to connect with top photographers by location and by specialty. In most markets, you will find a choice of talented professionals and can easily view samples of their work.” FAP can also be accessed at findaphotographer.org.

“The ASMP app is a great resource for anyone looking to hire a professional photographer,” said Bernard Urban, a user of FAP and Creative Director of Gigantic, a digital marketing agency specializing in social media, branded content and interactive experiences. “It’s a great mobile solution and a real time-saver.”

ASMP is the premier trade association for photographers who create images primarily for publication. Founded in 1944, ASMP is the leader in promoting photographers’ rights, providing education in better business practices, producing business publications for photographers, and helping to connect purchasers with professional photographers. ASMP has a membership of nearly 7,000 in 39 chapters across the country, and its members include many of the world’s foremost photographers. More information is available at http://www.asmp.org/.

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Trevor Current News, Web Photo Services, iPhone & iTouch Apps ASMP, iPhone, iTouch, photographer

Adobe introduced their Photoshop.com Mobile iPhone app this week. Using gesture-based editing it’s now easy to crop, rotate and flip your images while viewing them with full-screen previews. You can correct color with saturation and tint adjustments, enhancing the exposure and vibrancy and even convert images to black and white. Add special effects to your photos with the Sketch tool, Soft Focus, Warm Vintage, Vignette and Pop tools. All edits are non-destructive so edits or changes can be undone or redone without losing your original photo.

After you’re done editing you can upload the images to your free Photoshop.com account for photo sharing and data back-up saving valuable space on your iPhone. Photoshop.com gives you 2GB of free storage that is equal to over 1,500 photos. Once stored you can access them from any internet-connected computer and you can view your entire library of images through the iPhone app. Photoshop.com Mobile is a free download from the iTunes Store and is compatible with the iPhone and iPod Touch.

PRESS RELEASE

Adobe Unveils Photoshop.com Mobile for iPhone

New Adobe Application Brings Must-Have Photo Tools and Eye-Catching Effects to iPhone Users

SAN JOSE, Calif.–Adobe Systems Incorporated (Nasdaq:ADBE) today introduced Photoshop.com Mobile for iPhone™ application, delivering Adobe® industry-leading digital-imaging technology to users on the go. Photoshop.com Mobile provides consumers a convenient way to edit photos, apply effects and share images instantly with friends – all with the flick of a finger. Seamless integration with users’ free Photoshop.com accounts enables photo sharing and data back-up, saving them valuable space on their iPhones. The application is available free of charge at Apple’s App Store.

“As the digital imaging leader, Adobe is excited to bring Photoshop.com Mobile to iPhone users,” said Doug Mack, vice president and general manager of Consumer and Hosted Solutions at Adobe. “Now, with access to powerful editing and sharing tools, iPhone users are armed with the resources to document all of life’s unexpected moments, make them look their best and then re-live those memories with friends and family.”

Photoshop.com Mobile for iPhone provides a fun, seamless experience to view photos with full-screen previews and edit images with gesture-based editing. Consumers can transform their photos with essential edits like crop, rotate and flip. Users can correct and play with color by adjusting the saturation and tint, enhancing the exposure and vibrancy and converting images to black and white.

Photoshop.com Mobile for iPhone also offers eye-catching special effects. The Sketch tool helps photos look like drawings, and Soft Focus can give photos a subtle blur for artistic effect. With just one click, users can also apply dramatic changes to the look and feel of their photos with effects such as Warm Vintage, Vignette and Pop. Edits or changes can be undone or redone so users can experiment without the worry of losing the original photo.

After making personalized edits, users can upload photos from their iPhone to their Photoshop.com account to view and retrieve their images at a later time from any Internet-connected computer. In addition, Photoshop.com Mobile for iPhone provides the ultimate digital photo wallet, giving users access to their entire Photoshop.com library directly from their iPhone. Photoshop.com offers 2GB of free online photo storage, which equates to over 1,500 photos.

More information on Photoshop.com Mobile for iPhone can be found at: mobile.photoshop.com/iphone.

Adobe Photoshop Family

Adobe Photoshop® CS4 and Photoshop CS4 Extended are at the heart of the Photoshop family, joined by solutions for users at every level who want to bring out the best in their digital images. Photoshop Lightroom® addresses the workflow needs of professional and serious amateur photographers. Photoshop Elements provides exciting tools and sharing options for photo enthusiasts. Lastly, snap shooters can access Photoshop.com for free online photo editing to simply fix and enhance photos and quickly share those images on social-networking sites or through Photoshop.com online galleries.

Pricing and Availability

The Adobe Photoshop.com Mobile for iPhone application is available as a free download from Apple’s App Store on iPhone and iPod touch, or at http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=331975235&mt=8. The application is available in the U.S. and Canada only.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

© 2009 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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Trevor Current News, Web Photo Services, iPhone & iTouch Apps Adobe, app, iPhone, iTouch, mobile, Photoshop

Cameras and technology are changing everyday. As prices of the equipment come down so does the barrier to entry making it easier and easier for the amateur photographer to turn pro. As we all know the equipment doesn’t make the photographer, the person behind the lens does, but to the average consumer, separating the new photographers from the experienced is sometimes difficult. There’s so much competition out there that if the pro photographer wants to survive, they’re going to have to change as well.

One of the biggest buzz phrases from the last few years is “build your personal brand”. That doesn’t just mean come up with a cool looking logo and print up some business cards and start handing them out. It’s also about how you present yourself and the way you conduct business, identifying and emphasizing what makes you different from all the other photographers, being authentic and consistent with your message and making yourself visible to your audience. None of this is new, this has been the way successful people have been building their business for decades, only now we have access to tools and resources that photographers from years ago could have only dreamed of.

Photographers start off with some kind of portfolio website to build visibility but unfortunately that’s not enough. Every photographer has a portfolio website, so what can you do to be different? Many photographers have started blogging, writing interesting articles that pertain to their target audience. Some are creating videos with behind the scenes footage from their photo shoots. Others are creating how-to guides for making better photos. What ever you choose, the idea is to create compelling content that draws your potential customer in and maintains their attention while building visibility for “your personal brand”.

Creating a portfolio website and blog are not without some technical challenges. A lot of times the photographer will go to one service to host their portfolio site and to another to host their blog. Without knowing how to program and design or hiring someone that does, it was difficult to make the two look cohesive and maintain your brands identity. There are some workarounds that will help but usually with some kind of sacrifice.

Well now there’s a solution…

PhotoShelter, a leader in portfolio websites, photo sales and archiving tools for photographers, has teamed up with Graph Paper Press creators of the best WordPress themes and tools for photographers. The partnership provides an easy way for photographers to maintain a single brand image across their PhotoShelter website and WordPress blog.  Graph Paper Press’ “Modularity” theme is the first to be included in PhotoShelter’s new website template generator. This simple tool eliminates the need for complex coding or design work to unify the branding between the two different web destinations. Photographers can now present a fully seamless experience for website visitors to navigate between their website, blog, searchable image archive, private client log-in and e-commerce platform.

Graph Paper Press has also released a series of WordPress plug-ins that further expand the integration with PhotoShelter. Now you can publish images hosted by PhotoShelter without the need to upload them to WordPress first. You can also display your most recently updated PhotoShelter gallery in your blog as well as display the PhotoShelter archive search box so visitors can search for images directly from the blog and purchase prints or license work from the PhotoShelter shopping cart.

PRESS RELEASE

PhotoShelter & Graph Paper Press Launch New Tools to Help Photographers Easily Integrate Photography Websites and Wordpress Blogs

Partnership provides a simple way for photographers to unify their brand online, save time, and maximize search engine optimization

NEW YORK–PhotoShelter (http://pa.photoshelter.com/), the leader in websites and online tools for serious photographers, today announced a new partnership with Graph Paper Press (http://graphpaperpress.com/), maker of the best WordPress themes and tools for photographers. The partnership provides an easy way for photographers to maintain a single brand across their PhotoShelter website and WordPress blog, beginning with the popular “Modularity” theme by Graph Paper Press. Graph Paper Press also today released several new WordPress plug-ins that enable photographers to easily display images hosted by PhotoShelter via their WordPress blogs. Full details on the partnership: http://pa.photoshelter.com/mkt/gpp.

To accomplish this integration, PhotoShelter has launched a new website template generator that can instantly match a PhotoShelter website with the look and feel of Graph Paper Press themes, starting today with Modularity. This simple tool eliminates the need for any complex coding or design work to unify the branding between these two different web destinations. As a result, photographers can present a fully seamless experience for website visitors to navigate between their website, blog, searchable image archive, private client log-in and e-commerce platform.

“Photography websites have moved away from the static ‘digital portfolios’ of the 20^th century to something that is more interactive, social, and e-commerce enabled. This partnership perfectly demonstrates our vision for how photographers must adapt to embrace new online marketing opportunities,” said Allen Murabayashi, PhotoShelter CEO. “To attract website traffic via search engines and generate new business online, photographers want to eliminate barriers between their blogs, portfolio sites, image archives, and social media– while maintaining a consistent look-and-feel. This is driving a fundamental shift away from passive, design-intensive flash websites that can’t be crawled by search engines – toward more flexible, robust platforms like what PhotoShelter and Graph Paper Press are doing today. Plus, Graph Paper Press themes look fantastic – so we’re delighted to bring these designs to PhotoShelter photographers.”

In addition, Graph Paper Press today released a series of WordPress plug-ins that further expand the integration with PhotoShelter. These plug-ins include a simple method to publish images hosted by PhotoShelter in blog entries, eliminating the need to upload images to WordPress separately. In addition, Graph Paper Press now provides a widget that displays a photographer’s most recently updated PhotoShelter gallery via the WordPress blog, as well as a plug-in that displays the PhotoShelter archive search box anywhere in a WordPress blog – so visitors may search for images directly from a photographers’ blog and purchase prints or license work via the photographer’s PhotoShelter shopping cart.

Thad Allender, Graph Paper Press founder, added: “When you link together tools like PhotoShelter‘s platform with Graph Paper Press themes and plug-ins for WordPress, you get an elegantly designed front-end, plus a powerful content management platform that is incredibly easy to update and publish search-engine friendly content. Photographers can save time in getting their work live online, and consistently build new traffic to view images, hire them for new assignments, or purchase their work online.”

PhotoShelter today also announced a limited-time opportunity to sample PhotoShelter’s website tools for free, for 30 days only – a feature that normally requires upgrade to PhotoShelter Standard & Pro Accounts. More details on the free trial – good through October 9^th – can be found at: http://pa.photoshelter.com/mkt/200909/join.html. Meanwhile, Graph Paper Press today also launched Visual Society (http://visualsociety.com/), a one-stop-shop for WordPress hosting, themes, and plug-ins for photographers, designed to help photographers transition to easily to this new approach to displaying and marketing their photography.

About PhotoShelter

PhotoShelter is the leader in portfolio websites, photo sales and archiving tools for photographers.

Over 48,000 photographers worldwide use PhotoShelter to power their success online, with customizable website templates, searchable galleries, e-commerce capabilities, and bulletproof image storage. Photographers can create a professional PhotoShelter website in under five minutes, or customize PhotoShelter to power their existing website. A true solution designed to make the business of photography easier to manage – PhotoShelter offers security, global accessibility, and advanced marketing tools so photographers can make their images work harder for them. To join our community, visit www.photoshelter.com.

About Graph Paper Press

Graph Paper Press is a repository for Wordpress themes created by photographer and multimedia producer Thad Allender. Graph Paper Press peddles minimalistic modular designs that can transform your blog from a tubular list of posts into an aesthetically-pleasing portfolio or news magazine website. Graph Paper Press is increasingly focused on helping visual artists, photographers, video, and new media producers present their work to the world. Our goal is simple: We want to help you to look good online. We are also developing tools and plugins to help make integration with third party services a breeze. For more information, visit http://graphpaperpress.com/.

All trademarks are the property of their respective owners.

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Trevor Current News, Web Photo Services blog, blogsite, Gray Paper Press, photo website, PhotoShelter

Topaz Labs announced the release of Topaz ReMask, a fast and highly efficient Photoshop plug-in for masking and cutting out digital images. Using a tri-map or user-generated mask-map made up of three tones, white, black and gray, users are able to quickly define the elements in their image that they want to keep using white; elements they want to get rid of using black; and elements that they want ReMask to figure out using gray. The tri-map technique significantly reduces masking times while increasing the cutting accuracy of delicate and complex images elements such as hair and fur.

If you’re looking for a quicker and more accurate way to extract objects in your digital images, try Topaz ReMask free for 30 days and if you like it, it’s $69.99 to buy.

PRESS RELEASE

Topaz Labs Unveils an Efficient Image Extraction and Masking Photoshop Plug-in

Topaz ReMask Uses New Extraction Technology to Make Image Masking Fast and Easy

DALLAS–Topaz Labs announces the release of Topaz ReMask, a fast and highly efficient Photoshop plug-in for masking and cutting out digital images. Topaz ReMask allows specific image elements to easily be isolated in one image and then seamlessly merged into another image. Topaz ReMask easily integrates into Photoshop, enhancing the functionality of the masking process.

Masking and cutting out image elements are very common tasks among photographers and graphic designers, but the process is generally repetitive and slow, especially when it comes to intricate details like hair and fur. Even with other masking tools on the market today the process still tends to be inefficient. Topaz ReMask’s advanced technology is revolutionizing and expediting the masking process, especially for more complex image masking.

“Extracting complicated objects from non-trivial backgrounds in a photograph is an involved and tedious task,” said Dr. Yang, President of Topaz Labs. “Topaz ReMask makes this task a lot easier by employing some remarkable recent breakthroughs in alpha-matting research in addition to our own innovations.”

Topaz ReMask’s advanced technology operates by using a tri-map, or user-generated mask-map, made up of three tones: white, black and gray. Users are able to quickly define the elements in their image that they want to keep using white; elements they want to get rid of using black; and elements that they want ReMask to figure out using gray. The tri-map technique significantly reduces masking times while increasing the cutting accuracy of delicate and complex image elements.

“Masking programs are in high demand, and over the years have received many requests to develop a better extraction tool from our user communities. We have responded with a quicker, more accurate cutout and masking tool,” said Eric Yang, Marketing Manager for Topaz Labs. “Topaz ReMask makes difficult masking of hair and fine edges almost effortless.”

Photographers and graphic designers looking for a quicker and more accurate way to extract objects in their digital images are invited to try out the new Topaz ReMask plug-in for free using the 30-day free trial. Topaz ReMask is priced at $69.99 with a $29.99 limited-time introductory price. For more information, please visit the Topaz ReMask webpage at: http://www.topazlabs.com/remask.

Topaz Labs LLC, a privately owned company in Dallas, Texas, is an innovative provider of advanced software technology solutions for digital still cameras and digital video cameras. Topaz Labs’ mission is to bring practical state-of-the-art image and video enhancement technology to photography and videography professionals and consumers.

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Trevor Current News, Software Photoshop, ReMask, Software, Topaz Labs

onOne Software announced Photo Essentials 3 for Adobe Photoshop Elements 8. This collection of five tools painlessly corrects color, removes unwanted backgrounds, adds photographic effects and enlarges photos to help you get the job done quickly and easily. Photo Essentials 3 is available now for $69.99 and if you purchased Photo Essentials 2 on or after September 24, 2009 you’ll receive an upgrade to version 3 as an electronic download for free.

PRESS RELEASE

onOne Software Announces Photo Essentials 3 for Adobe Photoshop Elements 8

New Version Brings Improved Color Correction, Additional Image Framing Content and the New Make It Cool! Module That Gives Digital Photos a Professional Look

PORTLAND, Ore.–onOne Software, Inc., a leading developer of time-saving solutions for professional and advanced amateur photographers, today announced a new version of Photo Essentials 3 for Adobe Photoshop Elements. onOne Photo Essentials 3 is a collection of five tools that painlessly correct color, remove unwanted backgrounds, add photographic effects and enlarge photos. These easy-to-use tools help photography enthusiasts get the job done quickly and easily in Adobe® Photoshop® Elements.

Supporting the new Adobe Photoshop Elements 8.0, onOne’s Photo Essentials 3.0 offers these capabilities:

• New Photo Essentials Palette – The Palette provides quick access to all five modules from a single location right inside Photoshop Elements.
• Make It Cool – New in Essentials 3, this offers a library with dozens of professional effects that can be added to images in one click.
• Make It Better – Turn your snapshots into professional images. Automatically fix brightness, contrast, color and sharpness with no need to understand cryptic sliders.
• Cut It Out – Easily remove an unwanted background while maintaining fine detail such as hair, clouds and glass.
• 0.Frame It – Choose from hundreds of easy to add edge and border effects to give pictures the perfect finishing touch.
• Enlarge It – Get sharp, poster sized prints out of your photos, even from camera phones.

“Our mission is to provide tools that help make digital photography easier, faster and better. onOne Photo Essentials 3 delivers on this by helping amateur photographers spend less time in front of their computer correcting their digital images and more time behind the camera taking pictures,” said Craig Keudell, president of onOne Software. “And with this new version of Photo Essentials 3 comes a completely new module, Make It Cool, based on our award-winning PhotoTools 2 plug-in, a new dynamic range optimization algorithm in Make It Better and a new version of the Photo Essentials Palette.”

Availability

onOne Software’s Photo Essentials 3 will be available in October 2009 for $69.99. Customers who purchase Photo Essentials 2 on or after September 24, 2009 will receive a complimentary upgrade to Photo Essentials 3 as an electronic download for free. For more information on Photo Essentials, please visit www.ononesoftware.com/essentials.

About onOne Software

onOne Software, Inc. a leading developer of innovative software tools for photographers, develops time-saving software solutions for professional and advanced amateur photographers. onOne Software solutions have been created to help photographers spend more of their time behind the camera taking pictures instead of the computer workstation. Solutions include a wide range of easy-to-use plug-in enhancements for Adobe Photoshop, Photoshop Elements, Photoshop Lightroom, Apple Aperture and Apple iPhoto as well as photography apps for the Apple iPhone. Founded in 2005, onOne Software is a privately held company located in Portland, Oregon. For additional information, visit www.ononesoftware.com or call 1-888-968-1468.

© 2009 onOne Software. All rights reserved. onOne Software and the onOne Software logo are registered trademarks in the United States, and all are the property of onOne Software. Adobe, Photoshop and Photoshop Elements are registered trademarks of Adobe Systems, Inc. All other trademarks are property of their respective owners.

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Trevor Current News, Software Elements, onOne, Photo Essentials, Photoshop, Software

Panasonic announced a Firmware update for their premium compact camera the DMC-LX3. The version 2.0 update supports several new functions and improvements and rectifies several minor issues to enhance operation.

Updates include:

• Improved auto white balance performance.
• Auto Focus speed-up.
• Recording function with an aspect ratio of
  1:1 has been added.
• A white balance (WB) bracket function has been added.
• [HIGH DYNAMIC] has been added to scene mode.
• [LENS RESUME] has been added to the [SETUP] menu.
• [MENU RESUME] has been added to the [SETUP] menu.
• The exposure compensation and the auto bracket compensation
  can now be set up to ±3EV.
• Position of the guide line can now be set.
• It is now possible to display the highlights in playback mode.
• It is now possible to record the user’s name in the picture.
• Digital red-eye removal has been modified.
• Items saved in the custom set have changed.

Read more about the update here and download the Firmware update here.

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Trevor Current News, Point-and-Shoot Cameras DMC-LX3, Firmware, Panasonic

PANTONE® released a new iPhone application called myPANTONE™. This application gives graphic, multimedia, fashion, interior and industrial designers the freedom to capture, create and share PANTONE® Color Pallets – wherever they go and whenever they find inspiration. With access to all the PANTONE Color Libraries built right into the application, there’s no longer a need to carry around those cumbersome swatch books. You can also take advantage of the iPhone’s built-in camera to capture whatever image inspires you and then extract those colors into a custom color pallet. Attach text notes and voice annotations to the pallets and share them with other iPhone users, post to Facebook and Twitter, email them or share them on the Pantone-hosted website at mypantone.com. They can also be sent as application ready swatch files for use in design applications including Adobe® Creative Suite®, CorelDraw® and QuarkXPress®. The myPantone app is available for download at the iTunes Store for $9.99 and is compatible with iPhone OS 3.0 or higher and can be used on the iPhone or iTouch.

PRESS RELEASE

Pantone Turns iPhone into Color Studio on the Go

myPANTONE iPhone Application Puts the Power of the
Entire PANTONE Color Library in Your Pocket

CARLSTADT, N.J.–Over the last several years there has been a fundamental shift in the way designers work – projects have become more digital, and inspiration more spontaneous. Pantone LLC, an X-Rite company (NASDAQ: XRIT) and the global authority on color and provider of professional color standards for the design industries, today announced myPANTONETM, an iPhone^TM application for the changing needs of today’s designer. myPANTONE gives graphic, digital, multimedia, fashion, interior and industrial designers the freedom to capture, create and share PANTONE^® Color Palettes – wherever they go and whenever they find inspiration.

“myPANTONE marries the power of the iPhone with the inspiration of PANTONE Color Palettes, enabling designers to be creative whenever inspiration strikes them. Providing a digital, portable design studio and essential color tools at their fingertips, myPANTONE gives designers the freedom to access PANTONE Colors anywhere, without the need to be in their office or carry around cumbersome guides,” said Andy Hatkoff, vice president of technology licensing for Pantone. “Now with myPANTONE’s Portable Color Memory™ in their pocket, designers no longer need to agonize trying to recall an exact color.”

With myPANTONE, designers have access to all the PANTONE Color Libraries, including the PANTONE MATCHING SYSTEM^® for coated, uncoated and matte stock; the PANTONE Goe System™ for coated and uncoated stock; PANTONE PASTELS for coated and uncoated stock; and the PANTONE FASHION + HOME SMART Color System. The application also enables designers to easily create harmonious color palettes by finding complementary, analogous and triadic combinations for selected colors.

myPANTONE takes advantage of the iPhone’s built-in camera to let designers capture whatever inspires them – from architecture and street scenes to fashion and nature. Colors can be extracted from any photo on the iPhone and then matched to the closest PANTONE Colors.

Once created, users can share color palettes with other iPhone users and automatically post notification of new palettes to Facebook and Twitter, attaching text notes and voice annotations to palettes when posting. Color palettes can be emailed to colleagues and clients as color patches, or as application-ready swatch files for use in design applications including Adobe^® Creative Suite^® (.ase), CorelDraw^® and QuarkXPress^®. Designers can also share their color palettes with other designers by sending them to the Pantone-hosted Web site, www.mypantone.com.

Each color swatch in myPANTONE includes sRGB, HTML and L*a*b* values. Additionally, myPANTONE provides invaluable cross-referencing color capabilities to make it simple for users to find similar colors among the various PANTONE Color Libraries. For example, users can identify the PANTONE Goe Color that most closely matches a given PANTONE MATCHING SYSTEM Color.

Pricing, Availability and System Information

myPANTONE is available for download at the Apple iPhone App Store for U.S. $9.99/€7.99/£6.99. myPANTONE is compatible with iPhone OS 3.0 or higher, and can be used on the iPhone or iPod^® Touch.

About Pantone

Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for 45 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com.

About X-Rite

X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.

PANTONE^®…The color of ideas^SM.

PANTONE^® and other Pantone trademarks are the property of Pantone LLC © Pantone LLC, 2009. All rights reserved. iPod and iPhone are trademarks of Apple. Adobe and Creative Suite are registered trademarks of Adobe Systems Incorporated in the United States and/or other countries. CorelDRAW, is a registered trademark of Corel Corporation. QuarkXPress is a registered trademark of Quark, Inc. and its affiliates in the U.S. and/or other countries.

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Trevor Current News, iPhone & iTouch Apps app, iPhone, iTouch, Pantone

World-renowned photographer and director Chase Jarvis announced the launch of an ecosystem — the first of its kind, including a new book, a new iPhone app and even a new online community. “The Best Camera is the One That’s With You” is the name of the new book which is a collection of  Chase’s iPhone photography put together in an amazing visual journal. Chase says “For me, this book has become a stake in the ground. With it, I hope to underscore—perhaps even legitimize—the idea that an image can come from any camera, even a mobile phone. Inherently, we all know that an image isn’t measured by its resolution, dynamic range, or anything technical. It’s measured by the simple—sometimes profound, other times absurd or humorous or whimsical—effect that it can have upon us. If you can see it, it can move you.” The book can be purchased from Peachpit.com for $19.99

Chase’s new iPhone app named “Best Camera App” allows users to creatively edit and share iPhone images easier than ever before. There’s a unique set of filters and effects that can be applied at the touch of a button. Stack them, mix them, remix them, there’s virtually infinite creative possibilities. The Best Camera App allows you to share the images directly via Twitter, Facebook, email and the new online community. It’s available for $2.99 from the iTunes Store.

The new online community is aptly named TheBestCamera.com. iPhone users can contribute to a living, breathing gallery of iPhone photography from around the globe. This virtual exhibition displays images uploaded by Best Camera App users and lets them vote for the images they like.

Most of us leave home everyday never thinking to bring a camera with us, but we always have our camera phone. It doesn’t matter if it’s an iPhone, Blackberry, Nokia, LG or Samsung, Chase’s idea of photographing those daily moments and creating a journal from them will provide you with great memories of the year past. Here’s an assignment for you, try something simple like taking a photo a day of a tree that you pass on your way to work. At the end of the year compile the photos in order and you’ll be amazed at the beauty nature provides that most of us take for granted as we go through our daily lives. If you want to take it even further, create a video using those still images for a really cool time-lapse effect.

PRESS RELEASE

The Best Camera Is The One That’s With You: iPhone Photography by Chase Jarvis

New App, New Book, New Online Photo-Sharing Community

Berkeley, CA—September 22, 2009—World-renowned photographer and director Chase Jarvis today announced the launch of an ecosystem—the first of its kind, including a new book, a new app, and even a new online community—centered around the idea that The Best Camera Is The One That’s With You. With the new iPhone application “Best Camera App” now available on the App Store, an online photo-sharing community, and a book, this unique project encourages photographers, both amateur and professional, to explore and share their vision with the world. With only an iPhone 3GS in his pocket, Chase has an endless outlet for creative expression, inspiration, and photography at the click of one button. As more than 2 million visitors discovered (in just 72 hours), when Chase Jarvis published his first iPhone gallery, the iPhone is truly capable of creating and sharing interesting and intriguing images.

The App: Best Camera
The Best Camera App allows users to creatively edit and share iPhone images more simply than ever before. There’s a unique set of filters and effects that can be applied at the touch of a button. Stack them. Mix them. Remix them. There are virtually infinite creative possibilities.

The Community: TheBestCamera.com
The Best Camera App also allows users to share their images directly with the world via Twitter, Facebook, e-mail, and www.thebestcamera.com, a new online community where iPhone users can contribute to a living, breathing gallery of iPhone photography from around the globe. This virtual exhibition displays images uploaded by Best Camera App users and lets them vote for the images they like.

The Book: The Best Camera Is The One That’s With You
Chase has pulled a collection of his iPhone photography together into an amazing visual journal. Proving the phrase he inadvertently coined, The Best Camera Is The One That’s With You, his new book released by New Riders, part of the Peachpit family of creative imprints, reveals what is possible with an iPhone camera. In The Best Camera Is The One That’s With You, each page displays a beautiful image taken with his iPhone, with Chase sharing inspiring anecdotes.

“For me, this book has become a stake in the ground. With it, I hope to underscore—perhaps even legitimize—the idea that an image can come from any camera, even a mobile phone,” said Chase Jarvis. “Inherently, we all know that an image isn’t measured by its resolution, dynamic range, or anything technical. It’s measured by the simple—sometimes profound, other times absurd or humorous or whimsical—effect that it can have upon us. If you can see it, it can move you. I am proud of the ecosystem we’ve created: this book, this app, and this community. Join us. I look forward to seeing your pictures.”

The Best Camera App is available for $2.99 from the App Store on iPhone or at itunes.com.

The book, The Best Camera Is The One That’s With You: iPhone Photography by Chase Jarvis, is now available at Peachpit.com, Amazon.com, Barnes & Noble, Borders, and other retailers worldwide.

Readers can learn more about the app, the site, and the book at TheBestCamera.com and by following Chase on Twitter, Facebook, YouTube, and via his blog, chasejarvis.com/blog.

About The Author
A beacon of creativity with boundless energy, Chase Jarvis is well known as a visionary photographer, director, and social artist. He is widely recognized for re-imagining, examining, and redefining the intersection of art and popular culture through still and moving pictures. While commercial work for brands like Nike, Pepsi, Volvo, Reebok, Apple, and Red Bull have earned him recognition from the International Photography Awards, The Advertising Photographers of America, Prix de la Photographie Paris, and numerous other industry buzz centers, his recent push into personal work and fine art has rapidly gained the attention of curators and art critics, mainstream audiences, and celebrity circles worldwide. The online hub for Jarvis and his work is at www.chasejarvis.com.

About Peachpit
Berkeley-based Peachpit has been publishing the industry’s best-selling books on the latest in graphic design, desktop publishing, multimedia, Web design and development, digital video, digital lifestyle, and all-things Mac-related since 1986. Its award-winning books feature authors who are at the top of their field, pioneering new techniques and new approaches. It is the home of the internationally recognized Visual QuickStart Guide series, the design imprint New Riders and its highly popular Voices That Matter series, and is the publishing partner for Adobe Press, Kelby Training/NAPP, Apple Certified, and others. Peachpit is part of Pearson, the international media company. Pearson’s primary operations also include the Financial Times Group and the Penguin Group. Learn more at www.peachpit.com and www.pearson.com.

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Trevor Current Books, News, Web Photo Services, iPhone & iTouch Apps app, book, iPhone, photo sharing

KelbyTraining LIVE launched their brand new “Adobe Creative Suite 4 Unleashed” seminar tour. These one-day seminars feature NAPP and Adobe Certified Instructors Dave Cross and Rafael Concepcion and will cover using the full Creative Suite to “Unleash” your creativity while dramatically boosting your productivity. The entire full day of training is only $49 or $39 for NAPP members and includes a free Adobe CS4 Suite Integration DVD by Dave Cross. The first seminar debuts in Miami on Oct. 7th at the Miami Beach Convention Center. Check out KelbyTrainingLIVE.com for registration info and a full schedule of their events.

PRESS RELEASE

Brand New Adobe Creative Suite 4 Unleashed Seminar Tour Launched by
KelbyTraining LIVE

TAMPA, Fla.–Today, KelbyTraining LIVE, provider of the world’s most popular seminars for
creatives, proudly announces the addition of a brand new seminar tour for the Adobe Creative Suite – Adobe Creative Suite® 4 Unleashed! – to its extensive line up of live, one-day, regional photography and Adobe Photoshop® seminar tours. Featuring National Association of Photoshop Professionals (NAPP) and Adobe Certified Instructors Dave Cross and Rafael “RC” Concepcion, the first Adobe Creative Suite 4 Unleashed! seminar debuts in Miami on Oct. 7 at the Miami Beach Convention Center. Registrations are taken online at KelbyTraining LIVE, or calling 800-201-7323, Monday-Friday, 8:30am to 7:00pm.

“On their own, the Adobe Creative Suite applications are incredibly powerful tools. When combined, the creative potential is absolutely amazing. That’s what this seminar is all about – unleashing the full power of the Adobe Creative Suite and dramatically boosting your productivity and creativity,” said Dave Cross, NAPP instructor.

Photographers – both pro and enthusiasts, graphic designers, and Web designers who use Adobe CS4 should attend this seminar to learn how to streamline their workflow with the powerful integration features of Photoshop®, Illustrator®, InDesign®, Flash®, and Acrobat®. Plus, you’ll learn how to create interactive and reusable content that can be easily moved to blogs, online services, and websites.

The entire full day of training is only $49 USD, or $39 USD for NAPP members, and includes a free Adobe CS4 Suite Integration DVD by Dave Cross with paid registration (a $69.99 value). Following Miami the new seminar tour also travels to Austin, TX on Oct. 12, St. Louis, MO on Oct. 28, and Kansas City, MO on Oct. 30. Visit www.kelbytraininglive.com for complete seminar details, and future dates and cities.

About the Instructors

Dave Cross is senior developer, education and curriculum for NAPP. Cross is an Adobe Certified Instructor in Photoshop CS4, writer of numerous bestselling books like Photoshop Finishing Touches and the Photoshop Help Desk, regular columnist for Photoshop User and Layers magazines, and one of the “Photoshop Guys” for the popular PhotoshopUser TV weekly podcast.

Rafael Concepcion (RC) is an education and curriculum developer for NAPP, and the co-host of the Layers TV podcast (the How-to Podcast for Everything Adobe), and an Adobe Certified Instructor in Photoshop, Illustrator, and Lightroom. RC spends his days developing content for all applications in the Adobe Creative Suite. He also writes columns for Layers and Photoshop User magazines.

KelbyTraining LIVE

KelbyTraining LIVE has been educating photographers, Photoshop® users, and other Creatives for more than 15 years. Annually, they host over 40,000 attendees, making KelbyTraining LIVE the World’s most popular and attended seminars for Creatives. Each year tens of thousands of professionals and enthusiasts throughout North America attend their regional, one-day seminars to stay ahead of the competition, boost their skills, and learn the very latest photography, Photoshop®, and Creative Suite® tips, tricks, and cutting-edge techniques from the best experts on the planet, including legendary trainers like Scott Kelby, Joe McNally, Bert Monroy, and Ben Willmore. KelbyTraining LIVE is part of the Kelby Media Group, Inc. family of creative companies.

Adobe, Photoshop, InDesign, Illustrator, Flash, Acrobat and Adobe AIR are all registered trademarks of Adobe Systems Incorporated.

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Trevor Current Events, News, Software Adobe, Creative Suite, Event, Kelby Training Live, Photoshop, seminar